| Broadcast area | Shrewsbury, Oswestry and Telford & Wrekin |
|---|---|
| Frequency | 106.5 MHz, 107.1 MHz & 107.4 MHz |
| First air date | September 18, 2006 |
| Format | Adult Contemporary |
| Owner | Midland News Association |
| Website | www.thesevern.co.uk |
The Severn is a local commercial station owned by MNA Broadcasting which is split into three areas covering Shrewsbury & Central Shropshire, Oswestry & North Shropshire and Telford & Wrekin in the United Kingdom. The Shrewsbury and Oswesrty radio stations launched at 7am on Monday 18 September 2006 with the first song played being Sting - Seven Days. The first voices on air were Will Tudor, (former Beacon FM Shropshire breakfast presenter) on 106.5 The Severn, Shrewsbury and Ben Day on 107.1 The Severn, Oswestry.
Their sister station 107.4 Telford FM had however been on air since May 1999 but rebranded as 107.4 The Severn on 20 September 2010 to allow more Shropshire wide coverage and shared programming. The Midlands News Association (MNA) also locally produce the Shropshire Star newspaper and MNA broadcasting also own 107.2 The Wyre for North Worcestershire.
Shrewsbury's radio frequency is 106.5 MHz, Oswestry's & North Shropshire's frequency is 107.1 MHz and Telford & Wrekin's frequency is 107.4 MHz.
Contents |
The Severn plays mainly adult contemporary music, "Today's Music and Classic Hits", with a mixture of music from the last few decades and 'today's music'.
Weekday from 6 is the Neil Bentley Breakfast Show with the latest on Shropshire's roads every fifteen minutes. Tom Campbell presents the Daytime Show from 11 and Pete Baker presents The More Music Drive Home from 3pm. Phil Shieber, Stuart Hickman and Dani Wozencroft make up the weekend daytime schedule with music shows such as "Great Music & More" and "Guilty Pleasures" during the evening.
Other content includes national and local news, travel bulletins throughout the week until 6pm (5pm weekends), local quizzes, on air games, competitions, local 'Lost & Found' bulletins, 'Community Noticeboard' with local events and 'Job Search' bulletins.
It was announced on 30th November 2011 that The Severn and it's sister station The Wyre are to cease broadcasting at the end of December 2011. A short statement said that the company has found it hard to trade profitably in the challenging economic conditions.
Presenters
News
Travel